About

Founded in London in 2022 by Amelia Burrough, Amélioré was born from a desire to bring playful modernity and comfort to the homeware category.
With a BA in fashion design from Central Saint Martins and four years working in luxury buying at Browns Fashion, Amelia drew on this experience when making her own cushions after struggling to find high quality, minimal wool bouclé cushions for her home.
Inspired by art and modernist 20th-century design, notably Noguchi, Ludwig Mies van der Rohe and Lynette Yiadom-Boakye, Amélioré’s elevated, timeless and tactile cushions combine simplicity of form with a richness of texture – all made for living and to last.
Since launching, Amélioré has embodied an honest commitment to uncompromising quality, rejecting rapid trend cycles by designing for longevity and producing responsibly. Each made to order cushion is individually handcrafted in South London.
The full collection comprises of eco wool filled sculptural bouclé and soft corduroy cushions for the home, designed to help people live in more thoughtful and beautiful ways.

For any inquiries including commissions, please email us at info@ameliorestore.co.uk. Photography courtesy of Beth Davis and Olivia E Bennett